Robinhood will air its first-ever Super Bowl Coinbase User List commercial as it looks to bring a message of democratizing stock trading to a wider audience, according to a company blog post. The 30-second spot, “We are all investors,” depicts a group of people whose diversity intends to communicate how stock trading is meant for everyone. It Coinbase User List ends on the line, “You don’t need to become an investor. You were born one.” The ad is sure to draw attention as Robinhood continues to weather public-relations fallout after limiting trades on stocks like GameStop last week amid surging demand.
Many users believe the maneuver betrayed Coinbase User List the company’s purpose, and the app is facing a class-action lawsuit. Dive Insight: Robinhood is forging ahead with plans to run its first-ever Super Bowl ad, a decision that comes as the company is in the throes of a reputational crisis. While the big game can serve as an important stage Coinbase User List for brand building and reaching tens of millions of consumers with a message, Robinhood’s creative does not reference its current situation nor does it provide any sort of mea culpa to troves of alienated users. As the controversy that brought Robinhood under close scrutiny continues to command headlines,
Which has comments turned off, has an overwhelming dislikes-to-likes ratio, though only a small number of views at press time. Robinhood has explained, at length, the reasoning behind its actions, which came in response to a massive amount of Coinbase User List market volatility. The app last week restricted trading on retail stocks like GameStop, which experienced surging demand as part of a complicated saga where users of the Reddit forum Wall Street Bets attempted to squeeze short sellers at hedge funds. The coordinated effort sent GameStop’s stock skyrocketing, pushing some firms with short positions on the embattled video game retailer close to insolvency.