The end of the Internet home improvement era has caused confusion in the home improvement market. Although people have identified the re-evolution of the home improvement industry as a direction, there still seems to be no suitable solution for how to jump out of the vicious circle of Internet home improvement. Although people no longer regard Internet home improvement as the main concept, judging from the performance of these players now, they still have not jumped out of the category of Internet home improvement.
If you still follow the traffic model in the Internet era and blindly gather all elements of the home improvement industry on the same platform, under the background that the platform advantages and traffic dividends have come to an end, the so-called development will inevitably face severe tests. Just as the advent of the Internet era has special database made people see how to improve the efficiency of home improvement through de-intermediation, the new outlets with new retail and industrial Internet as the main concepts also let us see ways and methods to break through the bottleneck of Internet home improvement.
Empowering the B-side and deeply transforming the home improvement industry itself has become the key to the new development of Internet home improvement. Whether it is the leading Internet home improvement giant or the new entrants, they are almost abandoning the way of just building a platform, and looking for new and more possibilities by deepening their business tentacles into the broader home improvement industry. Under the background that the matchmaking model has been criticized, the new development model represented by the empowerment method of deep involvement is opening a new era of development.